VALUE CREATION & GROWTH EXECUTION

Renewal & Upsell

The key to sustainable growth lies not just in acquiring new customers, but also in nurturing and expanding existing relationships. Renewal and upsell strategies are critical for maximising customer lifetime value (CLV) and ensuring long-term success for your business.

We help you retain customers, enhance their loyalty, and identify opportunities for cross-selling and upselling. By focusing on customer success, personalisation, and proposition optimisation, we enable you to turn satisfied customers into advocates and unlock value from your existing customer base.

To drive CLV and value growth, we focus on the following key areas:

1. Proactive customer success management

How can you actively support your customers to ensure their success and satisfaction? We help you implement proactive customer success strategies that enhance loyalty and encourage repeat business.

2. Retention and loyalty strategy design

How can you keep customers engaged and committed to your brand? We develop innovative retention and loyalty strategies tailored to your business, fostering long-term customer relationships.

3. Proposition optimisation

How can you tailor your products or services to meet the unique needs of your customers? We help you optimise your propositions to deliver greater value, increasing customer satisfaction and loyalty.

4. Cross and upsell optimisation

How can you identify and maximise opportunities to cross-sell and upsell? Our strategies are designed to increase revenue by aligning additional offerings with customer preferences and needs.

5. Personalisation

How can you create personalised customer experiences that drive engagement? We assist in designing personalised approaches that enhance customer satisfaction and strengthen loyalty.

By focusing on these areas, we help you optimise CLV, build stronger customer relationships, and drive sustainable growth.

Contact us today to learn how our renewal and upsell strategies can create long-term value for your business.

Scenario

A European telecommunications provider engaged our services to identify opportunities for increasing the value of their existing customer base and fostering customer loyalty. We analysed their billing data to gain insights into customer behaviour.

Based on this analysis, we developed tailored package options and pricing that aligned with customer preferences. The implementation of these personalised packages resulted in remarkable results within six weeks, with improved customer satisfaction, reduced customer churn, increased customer loyalty and enhanced pricing effectiveness.

Related services

Hiring for performance and coaching for excellence service. Attracting and retaining a world-class team requires a well-thought-out talent strategy, an enticing employee value proposition and an authentic culture.

Pricing

Optimise pricing for sustainable, profitable growth, enabling your business to navigate market and economic turbulence. We structure value-based pricing, dynamic pricing, targeted price increase management, and margin optimisation, helping you improve profitability and efficiency.

People & talent

Achieve transformative growth with effective leadership and a growth mindset culture. We assist you in building high-performing go-to-market (GTM) teams through enablement, coaching, retention strategies, performance/sales incentive management and governance/processes design.

Technology & process

Leverage technology as a growth enabler. We design your business to meet customer needs, adapt to demand, utilise data, streamline processes, implement CRM/ERP, optimise development, and monitor KPIs. Drive growth, efficiency and competitiveness in the digital era.