Business Leader: Going from growth to efficiencies
Business Leader features Mitul Ruparelia discussing what we can learn from Twitter’s growth.
From firing top executives, announcing a workforce cut of 75%, increasing working hours, to charging for the blue check verification mark…what’s next? Twitter needs to find efficiencies, grow the company, or ideally both.
Read the full article here.
About Mitul Ruparelia
Mitul Ruparelia is a Managing Partner of Fortius Partners, a growth transformation partner for private equity and venture capital backed businesses. He has over 20 years of growing profitable, sustainable business units, defining strategy and leading sales, marketing, product, innovation, finance, raising investment and people management for established, underperforming, and scale-up businesses. He has helped companies scale to valuations of over $1 billion.
Understand challenges hindering sales function scaling: underestimation of processes, low training investment, sales-marketing misalignment, tech scalability issues, and poor customer retention. Learn expert strategies for overcoming these obstacles.
Prioritising efficiency over growth due to poor financial results. Cultivating a culture of growth-performance is crucial for success and innovation, as highlighted by a recent commercial due diligence on a PE portfolio company.
Founders may become a liability to their own company due to personal attachment or inability to be progressive. Signs to watch for and solutions to help them get back on track.
Private equity firms seek help to improve their portfolio companies profitability and growth. We focus on five areas: planning, top funnel, sales team, pipeline qualification and stakeholder engagement.