your growth
The only advisory firm combining CRO operators with commercial excellence consultants to drive revenue growth end-to-end — from deal diligence to implementation.
Other DDs assess the opportunity.
We show you how to capture it.
CDDs don't cover the revenue engine
Commercial due diligence evaluates market attractiveness and competitive positioning — but it isn't designed to deeply assess internal commercial capability.
- No view on whether the sales team can actually execute
- No assessment of pricing, packaging, or GTM maturity
- No actionable plan to accelerate revenue post-deal
- What matters isn't if TAM is £15bn or £16bn — it's whether you can grow revenue
Inside-out, operational, actionable
We evaluate the full revenue function through the lens of experienced operators — former CROs and Commercial Excellence leads who have scaled businesses themselves.
- End-to-end assessment across 23 commercial topics
- Detailed value creation plan with prioritised workstreams
- Management-endorsed action plan in 2–4 weeks
- One continuous partner from entry DD to exit narrative
Revenue growth, end to end
We integrate GTM strategy, pricing, and sales execution under one roof — from pre-deal diligence through implementation to exit.
Sales & GTM Due Diligence
Structural review of the target's revenue engine, assessing commercial capability and delivering an actionable value creation plan.
- 23-topic assessment framework
- CRM & pipeline deep-dive
- Prioritised workstreams & impact sizing
- Financial quantification & benchmarks
Pricing & Commercial Excellence
Led by senior pricing consultants from firms like Simon-Kucher and Pearson Ham, delivering best-in-class commercial transformations.
- Pricing strategy & monetisation design
- Packaging, bundling & offer architecture
- Market positioning & segmentation
- Commercial operating model
Sales Acceleration
Led by experienced former CROs who have scaled mid-market and Fortune 500 businesses. Hands-on implementation, not just advice.
- GTM strategy & channel design
- Pipeline & forecasting frameworks
- Sales enablement & RevOps
- Team structure & incentive design
From diligence to exit narrative
One continuous partner to professionalise the revenue engine at every stage of the investment lifecycle.
Sales & GTM DD
Can the business actually capture the growth? What needs to be done? Assessment and plan delivered in 2–4 weeks.
+ Value creation planRevenue Growth Plan
How exactly can we professionalise the commercial function to drive growth? Acceleration plan plus hands-on implementation.
Implementation supportRevenue Story
Can you show a buyer how you've professionalised the business, and what more can be done to maximise value?
VDD chapter23-topic commercial assessment
A proprietary framework combining the skillset of a CRO with that of a pricing & commercial excellence consultant — no other firm delivers both.
Offer & monetisation
Targeting & pipeline
Execution & retention
Enablement & scale
Our success speaks for itself
Our assessments have become a standard value creation item across leading private equity funds.
Partner-level operators, exclusively
No juniors. Every engagement is led and fully executed by experienced commercial leaders who have scaled businesses themselves.
Mitul Ruparelia
Three times former CRO with a proven track record at Fortune 500 companies including BlackBerry and SAP, and in mid-market PE-backed businesses, focused on value creation and turnaround.
Simon Andreas Hofmann
Experienced DD lead who led hundreds of CDDs, spent years as part of a fund’s investment team, and held commercial leadership roles in GTM strategy, pricing and proposition design.
Guillaume Alexandre
20 years of top-tier experience in pricing and commercial excellence at firms like Simon-Kucher and Pearson Ham, delivering commercial transformations and revenue growth.
Diogo Silva
Former Partner at L.E.K. and Financial Services practice lead at Accenture, ex-Barclays. GTM and commercial specialist in the financial sector, with leadership positions in both consulting and industry.
Expert Network
A large network of senior independent functional and industry experts who we execute projects with in small, high-impact teams.
The practical playbook for mid-market leaders
How to drive revenue growth in the AI-powered sales era. Written by our founding partners, available on Amazon. The definitive guide for commercial leaders navigating the intersection of traditional GTM and modern AI-driven sales.
Get it on Amazon →Deep experience across sectors
Ready to accelerate growth?
We tailor our services around your needs. Let's discuss how we can help you understand and grow the revenue engine.