Scenario
The Netherlands’ leading B2B online auction house, preparing to transfer ownership to a private equity investor, aimed to clearly define its positioning holistically. This encompassed strategy, operations, and essential value drivers crucial for achieving its targeted business plan. We collaborated closely with the management team to construct a detailed information memorandum (IM), refining it in conjunction with the business’s leadership. Our involvement resulted in a coherent and concise roadmap for advancing and enhancing the business, in alignment with various business plan scenarios. Subsequently, the business was effectively divested to a prominent Dutch private equity firm.
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