VALUE CREATION & GROWTH EXECUTION

Product market fit

Product-market fit is the state in which a product or service meets the needs of a large enough market to be commercially successful. It is essential for any business’ long-term success.

Achieving product-market fit requires a deep understanding of your customer, a clear value proposition, and a well-executed marketing and sales strategy. It also requires a commitment to continuous improvement and a willingness to iterate on your product and marketing strategy based on feedback from your customers.

Here are five key factors that contribute to product-market fit:

1. Value proposition design

What makes your product or service unique? Why should customers choose your product over the competition?

2. Market segmentation, sizing and prioritisation

Who is your target market? How big is your market? How can you prioritise your marketing efforts?

3. Demand verification and testing

Is there a demand for your product or service? How can you test the demand for your product or service?

4. Packaging and bundling

How will you package and bundle your product or service? How can you make your product or service more appealing to customers?

5. Implementation of a continuous optimisation process

How will you continuously improve your product or service based on feedback from customers?

We can assist you in achieving this dynamic stage through deep customer understanding, rigorous demand verification, strategic market segmentation, innovative value proposition design, and an effective approach to packaging and bundling.

Contact us today to learn more about how we can support you on this first key stage.

Scenario

After the merger of two cloud businesses, the resulting new company found itself in a saturated and shrinking market. Customers were beginning the transition to new technologies, so we were engaged to recommend a forward-looking strategy. The resulting launch accelerated revenue growth from $40m to $350m — and an NYSE-listed business ultimately acquired the company.

Related services

Hiring for performance and coaching for excellence service. Attracting and retaining a world-class team requires a well-thought-out talent strategy, an enticing employee value proposition and an authentic culture.

Customer acquisition

Achieve revenue growth by attracting and converting potential customers. We help achieve sales and marketing effectiveness, provide comprehensive GTM strategies, drive demand generation, build partner ecosystems, and offer guidance for successful market expansion.

Customer lifetime value

Attain sustainable growth by nurturing and retaining customers. We offer expertise in proactive customer success management, retention strategy design, impactful proposition optimisation (including personalisation), and effective cross/upsell optimisation to help you maximise CLV.

Pricing

Optimise pricing for sustainable, profitable growth, enabling your business to navigate market and economic turbulence. We structure value-based pricing, dynamic pricing, targeted price increase management, and margin optimisation, helping you improve profitability and efficiency.