A NYSE-listed company had once owned a significant percentage of the global smartphone market but had failed to innovate or differentiate. It was nearing bankruptcy. We helped to turnaround the business from a hardware to a software business. This required rebuilding the GTM teams (equating to 120+ people across sales, marketing, customer success, professional services, pre-sales and SDRs).
With the enablement and coaching, we also implemented a refreshed sales playbook, covering strategic programs, deal support, customer discoveries, value selling methodologies and a sales incentive/compensation model to help attract, recruit, retain and grow talent.
A European client was struggling with low morale, poor performance and employee attrition during the pandemic. At the same time, the client’s C-suite were inundated with escalations and were unable to assess (or address) the underlying cause.
We did a company-wide talent and performance assessment, identifying the unsustainable performance expectations that were driving the issues. From there, we were able to coach and promote second-line management, break down silos, drive faster decision-making and retain key talent.
Leverage technology as a growth enabler. We design your business to meet customer needs, adapt to demand, utilise data, streamline processes, implement CRM/ERP, optimise development, and monitor KPIs. Drive growth, efficiency and competitiveness in the digital era.
Ensure your product or service meets the needs of a large enough market to be commercially successful. We help you reach this stage by understanding customers, verifying demand, segmenting markets, designing value propositions, and effective packaging.
Achieve revenue growth by attracting and converting potential customers. We help achieve sales and marketing effectiveness, provide comprehensive GTM strategies, drive demand generation, build partner ecosystems, and offer guidance for successful market expansion.