Terms of use
& privacy notice

Website terms and privacy notice for Fortius Partners Limited

Fortius Partners Limited (“we”, “us”, or “our”) is registered in England and Wales number 15141520. Our registered office is 85 Great Portland Street, First Floor, London, England, W1W 7LT. Fortius Partners Limited, which also trades as Fortius Partners, provides advisory and consulting services to individuals, companies and other public or private companies.

Fortius Partners is jointly owned by Citius Partners Limited, which is registered in England and Wales number 13821842, and Altius Partners Ltd, which is registered in England and Wales number 13486871.

A. Website terms

The information contained on this website is for general information purposes only. While we endeavour to keep the information up-to-date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Every effort is made to keep the website up and running smoothly. However, Fortius Partners Limited takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues.

B. Privacy notice for Fortius Partners

Our services depend on an open and trusting relationship with our clients. Fortius Partners Limited is the data controller and this policy sets out how we use and protect your personal data and sets out the terms relating to the use of our website. We may update this notice at any time.

How we use your personal data

The lawful basis for our use of your personal data will normally fall into one of the following four categories:
  • To perform the contract between us
  • To support our legitimate business interests
  • To comply with a legal or regulatory obligation
  • Where you have given your consent for us to do so
Other potential legal grounds for use of your data, which are less likely to arise, include:
  • Vital interests, when processing data will protect someoneʼs physical integrity or life
  • Compliance with a legal obligation

Legitimate interests

We will use your personal information to fulfil our legitimate business interests in the following areas:

Developing our business

Reviewing the content of our work with you and the way in which you have used our services or engaged with our content in order to:

  • Develop our services, content, pricing and marketing strategy
  • Measure the effectiveness of our website advertising and services using data analytics
  • Make suggestions and recommendations about services that may be of interest to you
  • Decide how to communicate with you in an effective way

Using your personal information and data on how you have used our services and engaged with our content in order to:

  • Analyse trends for business performance monitoring and planning
  • Communicate with you

Administering our business

  • Using your personal information and data on how you have used our services and engaged with our content in order to:
  • Keep our records up-to-date
  • Troubleshoot service delivery or technology
  • Protect our business and website
  • Report data for the purposes of business analysis and business optimisation
  • Assist with the recovery of money owed to us
  • Deal with legal disputes
  • Produce regulatory and tax returns


You will receive marketing communications from us if you have requested information or purchased services from us or if you have elected to receive marketing information from us. In each case, we will obtain your explicit consent by ticking the appropriate box.

You may withdraw your consent at any time by using the unsubscribe link on email communications or by contacting unsubscribe@fortius.partners

What data do we collect?

We collect personal information including:

  • Name, title, email address, phone number, interests and requirements
  • If you complete the diagnostic report, then we will also capture additional
    information that you provide us with, including but not limited to financial information of your company, desires, objectives, requirements and challenges

We will not collect any special category data. This is data that:

  • reveals your racial or ethnic origin; political opinions; religious or philosophical beliefs; or trade union membership
  • is genetic or biometric data
  • concerns about your health, sex life or sexual orientation

Sharing your data with third parties

In order to perform the contract, communicate with you or to meet our legitimate business interests outlined above, we may need to share your personal data with third parties including:

  • Service providers who provide IT services and administration systems
  • Institutional investors, such as growth, private equity, angels, accelerators and
    venture capitalists
  • Professional advisers including lawyers and accountants
  • HM Revenue & Customs, regulators and other government bodies as required by law and regulation

Failure to provide personal information

If you do not provide personal information requested then we may not be able to perform the contracted services.

Data security

We have adopted appropriate security measures to protect your data. This includes use of recognised secure cloud-based data storage services, appropriate use of encryption and password protection and, where practical, anonymisation of data. Employees and contractors are only given access to information as required to perform their duties (for example, a contracted virtual assistant may be given access to your email address or telephone number to facilitate arranging meetings but not to your other personal information). As legally required, we will notify you and any applicable regulator of an actual or suspected personal data breach.

No information sharing or storage can ever be entirely secure. We encourage clients to share data using encrypted online file-sharing tools as opposed to email in order to increase security. If you share personal information with us by email then you assume the risks of such information being intercepted, not delivered or received by an individual that was not the intended recipient.

International transfers of data

We use cloud-based service providers for business productivity software, data storage, email marketing databases and client relationship management. These services not only add to the convenience for our clients and us but also provide a high degree of security and business resilience. Being global businesses, some providers may transfer data we store, including your personal data, to servers outside of the United Kingdom.

To comply with UK GDPR (General Data Protection Regulation) requirements we apply reasonable control to store your personal data with established providers who either:

  • host your data in a country that has a current adequacy decision under UK GDPR, meaning that that countryʼs data protection regime is deemed as being equivalent to the UKʼs; or
  • have an agreement with us that contains a relevant standard contractual clause defined under UK GDPR that are deemed under the regulations to provide you with equivalent protections to those available in the UK

In the unlikely event that neither of these circumstances applies then we may request your consent to the particular transfer, which consent may be removed at any time.

You can read more about the requirements on international transfers on the website of the Information Commissionerʼs Office.

Data retention

We will only retain personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining how long to keep your data, we take into account of the fact that tax records require us to keep certain information for six years and the Limitation Act 1980 provides that legal proceedings for breach of contract or negligence can be brought up to six years aer the events. Therefore, we will normally retain all information relating to clients or suppliers for whom we have provided or commissioned a service, for seven years from the date of expiry of that commercial relationship. For non-clients on our email marketing list, we will delete the information within one month of them unsubscribing from that list.

In some circumstances, we may anonymise personal data for research or statistical purposes, in which case we may keep it indefinitely.

Your rights

You have rights under UK GDPR in relation to your data. These mean that in certain circumstances you can:

  • Get copies of your data
  • Get your data corrected
  • Get your data deleted
  • Limit how we use your data
  • Get your data in a way that is accessible so that it can be transferred to someone else
  • Object to the use of your data
  • Raise a concern
  • Withdraw consent for your data to be processed by us

You can see more about these rights at the website of the Information Commissionerʼs Office.

If you wish to exercise any of these rights please contact us. You will not have to pay a fee to access your personal data or exercise your rights. However, if your request is clearly unfounded, repetitive or excessive, we may charge a reasonable fee or refuse to comply with the request. If we have a legitimate interest in law to continue processing your data then we may be entitled to refuse your request.

If you exercise your rights then we may need to request information from you to verify your identity. This is a security measure to ensure that your personal data is not disclosed to any other third party. We may also contact you to ask for information to help speed up our response.

We try to respond to legitimate requests for information or exercise of rights within one month, although for particularly complex request, or if you have made multiple requests, then it may take longer. In this case, we will keep you informed of our progress.

You may complain to the Information Commissionerʼs Office if you are not satisfied with how we are processing your data.


You can contact us on hello@fortius.partners

Our website

Our website is built using a combination of different technologies, which collectively provide extensive security features. Our site uses service providers to collect anonymous information about usersʼ activity and site usage, including pages viewed, time spent on the site and pathways taken through the site. This information is used to help us understand how the site is being used and improve the design and effectiveness of the site. We do not allow these third-party service providers to make any attempts to find out the identities of those visiting the website.


A cookie is a small file which asks permission to be placed on your computer or mobile phone. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

You can find out more about cookies.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Updated 27 September 2023.