CASE STUDY
GTM design: optimising digital marketing channels and campaign prioritisation for premium sauna market growth
Company
HQ
Germany
SIZE
Small enterprise
INDUSTRIES
Manufacturing
VALUE CREATION
Customer acquisition, Customer lifetime value, Product market fit
INVESTOR
Small-cap private equity
What they wanted
As a leading producer of premium saunas, widely recognised within the industry for sauna excellence, the company has identified a growing market segment with significant potential. In response, a pioneering product has been introduced, requiring a novel strategy to effectively engage and capitalise on this emerging segment.
What we did
We meticulously examined the strategic approach for the novel segment, undertaking a comprehensive analysis to delineate a structured workstream for the development of requisite foundational elements.
Through a rigorous evaluation of accessible data and past experiences, we synthesised findings, formulated behaviour-driven customer segments, compiled an extensive list of channels, and identified specific touchpoints within the marketplace amenable to interception through highly focused and needs-oriented marketing messaging.
Subsequently, we meticulously constructed business cases for all forthcoming campaigns.
What was achieved
Our aim was to develop a method enabling the organisation to systematically create, evaluate, and prioritise performance marketing campaigns, ensuring only the most successful ideas are executed.
The framework devised represents an innovative methodology, supporting the team in making data-driven decisions about campaign execution and fostering continuous learning from results. This evolution leads to a formidable performance marketing entity.
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