As a leading producer of premium saunas, widely recognised within the industry for sauna excellence, the company has identified a growing market segment with significant potential. In response, a pioneering product has been introduced, requiring a novel strategy to effectively engage and capitalise on this emerging segment.
A premier global supplier of industrial components aimed to enhance its strength by strategically harnessing internal resources and leveraging external expertise. Recognising the distinct strengths of specific countries in selling particular products, the company aimed to extract valuable insights from success stories. Concurrently, the objective was to fortify its capacity to comprehensively understand customers and tailor approaches to align with their unique needs and preferences.
As a prominent player in aluminium coil coating, supplying essential stakeholders in the construction and automotive industries, the goal was to enhance operational and commercial alignment with the value delivered to customers.
Recognising a significant need for a thorough and systematic understanding of the factors influencing optimal pricing, the organisation aimed to align this framework with the perceived value by customers. Additionally, the objective was to empower the organisation to delve deeply into the determinants of various price points, thereby facilitating informed discussions with customers grounded in a comprehensive understanding of pricing dynamics.
