Media & Internet

Revitalising growth: a customer-centric journey from product to profitability within a MarTech company

Revitalising growth: a customer-centric journey from product to profitability within a MarTech company

The company’s platform enabled client websites to be inclusive, whilst generating insights that optimised content, traffic and revenue. The private equity backed business wanted to transition from a product to a customer-centric focus — and double its annual recurring revenue.