As a leading European provider of telematics systems specialising in unlocking the potential of managing vehicle fleets through data analytics, the emphasis on the large enterprise customer segment as a key strategic growth pillar involved identifying and addressing critical product gaps for success.
Revitalising growth: a customer-centric journey from product to profitability within a MarTech company
The company’s platform enabled client websites to be inclusive, whilst generating insights that optimised content, traffic and revenue. The private equity backed business wanted to transition from a product to a customer-centric focus — and double its annual recurring revenue.
Transitioning: hardware to technology platform to achieve recurring revenue and enhance valuation amidst COVID
Increase M&A/IPO company valuation for a private equity backed business that sells digital identity management and biometric solutions to governments, airlines and airports. The company’s focus on hardware was limiting its ability to build repeat business, generate recurring revenue and attract a high valuation. Above all, the company needed to adapt its GTM and product strategy to survive through COVID.
From brink of bankruptcy to B2B cyber security success: A turnaround journey of a NYSE-listed mobile handset business
This NYSE-listed mobile handset business was on the brink of bankruptcy and haemorrhaging cash. The challenge was to stem the revenue decline and turnaround the company to being a profitable, and growing B2B enterprise cyber security software business.
Slump to growth: Turning a commodity enterprise service into exponential revenue surge, paving the way to Exit
This business was stuck selling a commodity service to enterprise clients. It struggled to differentiate itself, resulting in margin erosion and a significant slump in growth. The goal was to revitalise its underperforming sales organisation, drive revenue growth and attract increased M&A interest.