CASE STUDY
Digital transformation, operating model design, and channel setup: empowering the eCommerce journey
Company
HQ
Switzerland
SIZE
Mid-large enterprise
INDUSTRIES
Retail
VALUE CREATION
Customer acquisition, Customer lifetime value, People & talent, Pricing, Product market fit, Technology & process, Value planning
INVESTOR
Privately owned
What they wanted
The global leader in sports fashion retail, equipment, and rental initially outsourced the management of their eCommerce channel. However, with the growing significance of online retail, they opted to take matters into their own hands.
What we did
We defined the operating model pre-launch of the own eCommerce channel and website. This included designing the right technology, organisation, and a clear view on the commercial value proposition and go-to-market strategy.
What was achieved
After designing the new business, we assisted in implementing all necessary aspects of running an online eCommerce channel and supported in hiring and training a winning team to execute the business successfully.
Case studies
Strategic proposition and operating model review: enhancing growth for a prominent UK tiles distributor
Elevating commercial excellence: overhauling processes for a prominent German building materials player
