The global leader in sports fashion retail, equipment, and rental initially outsourced the management of their eCommerce channel. However, with the growing significance of online retail, they opted to take matters into their own hands.
A notable UK tiles distributor was acquired, with the aim of establishing a robust foundation for growth. To kickstart this process, our primary focus was to thoroughly evaluate customer perceptions of the brand, pinpoint areas within the value proposition needing refinement, and strategise ways to enhance and capitalise on key elements.
As a prominent participant in the German building materials market, the goal was to enhance commercial excellence through a comprehensive review of existing processes from inquiry to order. This involved implementing targeted sales reporting, reconfiguring Key Account management, establishing a streamlined process and data support for field sales teams, and creating service centres to efficiently manage an increased volume of customer inquiries.
Positioned as a prominent omnichannel retailer in the UK's mobility sector, the company offers essential services to consumers through a combination of online and offline retail outlets. Recognising the pivotal role of pricing in strategic growth, the organisation sought to comprehensively review all facets of its pricing structure and realign its approach in accordance with emerging best practices.